Hey, Kid is a personal project that I've been working on for awhile.

The goal was to create an ethically made knitwear kids brand that was playful and wholesome. Think polaroid cameras, playing outside in the grass, dressed in that comfy and cozy knit sweater your grandma made you.

This project was an ode to the past using 70s and retro aesthetic, geometric, toy-like shapes and animations inspired by classic cartoon intros.