We employed a warm, neutral colour palette to evoke villas and sunrooms. While we’re in Toronto, and far from such gorgeous locales, we still wanted to make sure people felt the warmth of her character and presence. We then chose photos that portrayed tasteful but accessible homes and interiors to decorate the various spaces her brand would fill.

Her language and vocabulary was sculpted as such to make Candace feel like a close friend and confidante. We wanted her to feel familiar, like you’ve always known her and we completed all this with the detail of ‘the frame’. By framing elements throughout her print materials, we created a trademark or motif that evokes windows and pictures, lending to her image an extra little touch that will make her more memorable amongst her clients.